Classic football shirts when we first started I had looked into the classic football shirts website and socials to see what we was working with, all though the socials and website wasn’t bad they wasn’t getting enough recognisation on the posts, they have a large following with low views also had very regular and constant posts and new posts everyday , they would also update the website quite regularly as most times I would go back on something would have been moved or changed.
The audience is a large range but everyone who is into sports and football and also mainly men and young boys but can also range
They wanted something new and exciting that would catch attention as the peak of football starts in the summers and its also world cup, as a group we had decided to look into past big football events to see what went viral such as songs from that year, most popular football players and stadiums and more because the website is about ‘classic’ football shirts we wanted to bring back that nostalgic feeling back into the website and show players from the older events with the stadium as the background to promote that shirt we looked into from the late 90s to 2010s when the famous Shakira song came out and more, football is also very popular in pubs and such on a nice hot summer day
From this research i had made an tiktok post and hazel facebook post of a shirt from a popular moment in football saying “only true fans will remember this” this will sparkt up attention and convocations in the comments about throwback moments in football, an link to the website with that shirt could be promoted and also grabs attention to the classic football shirts website
on the last time we had met we wanted a poster that could be show in person and online and available to save for people to use, I had designed a poster with a grass football like pitch background with big text saying ‘your team, your way’ with just a white shirt with the logo, instructions, hashtag that you use to post on socials and website it’s also double sided when its printed as an actual poster to reduce waste of using two bits of paper for one advertisement , we had multiple ideas to do this on different types of items such as water bottles and hats and more but the idea od a shirt gives you more space to draw and style this can be used by any age, but mostly younger kids who enjoy a bit of creativity and at the end of when all the posters have been tagged at the end of the summer would be posted on socials and website of top 10 most liked your team, your way.
Figma links
https://www.figma.com/board/CVpxNCMBD1h8GNw3aMONU3/vintage-football?node-id=0-1&t=EPouL1BrhxmheAxx-1