• advanced web technology - Development Research Blog.

    Responsibilities of an Art Director within contemporary graphic design practice.

    An the art director makes sure that the vibe and feel and look is carried through the whole process and maintains work across platforms making everything is on time, no problems and that the brand looks good and they also give feedback, approves work and ensures the work is all good before publishing so the brand has no problems or issues. Art directors play a big role in campaigns and brands because they make sure the same meaning the website has carries on and doesn’t change. The senior graphic designer is also important as they design typography, create layouts and…

  • advanced web technology - Development Research Blog.

    Developing ideas and concepts in Art Direction practice

    At the start of this assignment me and hazel was mapping down and drawing down ideas and we decided that we would do one poster and a 4 second video, that needs to be quick and eye catching, we was aiming our five a day content for kids as a lot of kids can be picky say that they don’t like fruit and veg but they don’t know how good its for the body and what it does for you , some of these ideas look a little silly but we wanted something fun and unique we also did moodboards on colours,…

  • advanced visual design - Development Research Blog. - graphic design

    Art Direction campaign analysis 

    Advertisement  I like the message they put out to people it’s a really simple yet powerful quote “just do it” it just reminds you to not give up and that’s the main ending to every ad they have and that is to never give up and keep trying. All the picture ads are also sporty and health as one of the posters is 1 pair of shoes in the shape of lungs, I really liked this design of making something into the shape of an item and making it look similar they had also an type writer font, a simple…

  • advanced web technology

    Wireframe prototyping (Figma)

    I started with quick draw sketches for layouts on paper for an general idea of what I would like for the website as I had only done the design was for laptop it’s going to be a similar layout for mobile  I did the sketches on digital as well for mobile and laptop in better detail with notes and more of where was going to be where with features notes and more  After this I took it to figma where I did a low fidelity prototype for pc and mobile on this there is where the text will be and…

  • advanced web technology

    Logo Development

    At the start of designing the logos I did quick sketches of ideas and such for the company I did a few different ones as I wasn’t sure on what would look best I had an name set for a new name for eco future as I wanted something new and fresh for a fresh start to the company , orginally I was keep the name but I felt like it didn’t match the design logo I want something that was bright and shows heat and such so I liked the design of a sun as it shows energy, brightness…

  • advanced web technology

    Initial Design Prototyping

    I did research for all three websites from small to big details , such as what doesn’t work on the website errors and such that should be fixed as this is an inconvenience for those who access the website. Some parts of when websites wasn’t necessary and was too much, most people when visiting a website don’t want to be reading so much , they want easy and simple and understanding without using complicated wording that not everyone uses and the mobile app for e-cab is really outdated and old and needs a lot of improvement as the photos are…

  • Campaign Portfolio. - Digital Marketing Design - graphic design

    High-fidelity prototype pc 

    participatory collective is an community that brings everyone and anyone in hull making it a welcoming space for everyone making hull a better place At the start of making this high fidelity prototype I started with the basics such as pictures and text and then went further from there all of the photos such as staff was done and edited on adobe express. The font that has been used out through the whole website and mobile are the same to match the same aesthetic the font that I have used is called Fredoka it’s a simple and easy to read…

  • Development Log

    user experience and feedback 

    From research that I did on websites on the first assignment I also went through reviews on what people had issues with such as errors and what they thought was pointless or what should be added, and this is very useful for those who are making or wanting to improve on their website. A mix on these reviews complained about the accessibility, buttons not working or pages that don’t have anything on them but could be useful. you want to make sure that the user has an good experience with no issues this would consist a design that isn’t too…