An the art director makes sure that the vibe and feel and look is carried through the whole process and maintains work across platforms making everything is on time, no problems and that the brand looks good and they also give feedback, approves work and ensures the work is all good before publishing so the brand has no problems or issues. Art directors play a big role in campaigns and brands because they make sure the same meaning the website has carries on and doesn’t change. The senior graphic designer is also important as they design typography, create layouts and…

At the start of this assignment me and hazel was mapping down and drawing down ideas and we decided that we would do one poster and a 4 second video, that needs to be quick and eye catching, we was aiming our five a day content for kids as a lot of kids can be picky say that they don’t like fruit and veg but they don’t know how good its for the body and what it does for you , some of these ideas look a little silly but we wanted something fun and unique we also did moodboards on colours,…