An the art director makes sure that the vibe and feel and look is carried through the whole process and maintains work across platforms making everything is on time, no problems and that the brand looks good and they also give feedback, approves work and ensures the work is all good before publishing so the brand has no problems or issues. Art directors play a big role in campaigns and brands because they make sure the same meaning the website has carries on and doesn’t change. The senior graphic designer is also important as they design typography, create layouts and…
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At the start of this assignment me and hazel was mapping down and drawing down ideas and we decided that we would do one poster and a 4 second video, that needs to be quick and eye catching, we was aiming our five a day content for kids as a lot of kids can be picky say that they don’t like fruit and veg but they don’t know how good its for the body and what it does for you , some of these ideas look a little silly but we wanted something fun and unique we also did moodboards on colours,…
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I started with quick draw sketches for layouts on paper for an general idea of what I would like for the website as I had only done the design was for laptop it’s going to be a similar layout for mobile I did the sketches on digital as well for mobile and laptop in better detail with notes and more of where was going to be where with features notes and more After this I took it to figma where I did a low fidelity prototype for pc and mobile on this there is where the text will be and…
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At the start of designing the logos I did quick sketches of ideas and such for the company I did a few different ones as I wasn’t sure on what would look best I had an name set for a new name for eco future as I wanted something new and fresh for a fresh start to the company , orginally I was keep the name but I felt like it didn’t match the design logo I want something that was bright and shows heat and such so I liked the design of a sun as it shows energy, brightness…
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I did research for all three websites from small to big details , such as what doesn’t work on the website errors and such that should be fixed as this is an inconvenience for those who access the website. Some parts of when websites wasn’t necessary and was too much, most people when visiting a website don’t want to be reading so much , they want easy and simple and understanding without using complicated wording that not everyone uses and the mobile app for e-cab is really outdated and old and needs a lot of improvement as the photos are…