I did research for all three websites from small to big details , such as what doesn’t work on the website errors and such that should be fixed as this is an inconvenience for those who access the website. Some parts of when websites wasn’t necessary and was too much, most people when visiting a website don’t want to be reading so much , they want easy and simple and understanding without using complicated wording that not everyone uses and the mobile app for e-cab is really outdated and old and needs a lot of improvement as the photos are old and on the mobile they are oddly stretched out and big text covers the photos and doesn’t look good on the eco future some of the placements don’t look nice and can be improved and there is too much text that I don’t think many people are willing to read or will lose interest too fast and find some other company what’s more easy and faster to understand but they do have a lot of features on the website they is Nassery such as customer reviews and they also have what they do the process and more and this is useful for a company in the department they are in they also have contact numbers and details that every website normally has. The influence hull website doesn’t have much that needs changing as its very up to date and very modern design there issue is more of not up to date content , old reviews and pages with no information on I find that this is unhelpful as having up to date content is needed for those who are interested they have blog posts that are years old and nothing new and this is what needs changing and the socials are very similar but the colour pallet, design of website and such is nice to look at and they also have past work on the page for those who want to know what they have done in the past. I had done three mood boards one focused on each website but I choose my direction with eco future as i saw small things I can change to improve and also make it for entertaining for people who visit the website and such I also liked the direction of what they do and improving them will gain more attention on clients for example having fixed rate contracts are good for students and people who want stress free and relaxed bills for this I did an more focused mood board , colour pallets , typography , brand prism and more research for this chosen direction
