At the start of this assignment me and hazel was mapping down and drawing down ideas and we decided that we would do one poster and a 4 second video, that needs to be quick and eye catching, we was aiming our five a day content for kids as a lot of kids can be picky say that they don’t like fruit and veg but they don’t know how good its for the body and what it does for you , some of these ideas look a little silly but we wanted something fun and unique
we also did moodboards on colours, themes and the fruits, we decided on the final idea being making fruits look like takeout because a lot kids want unhealthy food because its tasty but its so bad for your body and can damage your health while fruits have lots of vitamins that your body uses
the sketches show ideas and what would be what and what fruit does what and how it will be draw, however these sketches wasn’t the final outcome from the video but I thought I would make it editable as you cant eat the top of a pineapple and you cant eat the skin and in my mind it wouldn’t make much sense to have it, on the final outcome on the video it has a yellow background with white table background from adobe and a simple yet bold font saying this may look good with the drawn burger and then fades into a fruit burger saying but this is better for you. There is also two versions of this video ad but I didn’t like the first outcome because it felt like it stood out in not a good wayOn the poster hazel designed its also making takeout look like fruit and we did a pizza with different toppings of fruit and veg and although it’s a simple it also brings attention to kids because of bright colours and the cartoon, kid-like theme
we also did this assignment with the business and marketing students, the ideas from them was a lot different from what ive seen they wanted a body diagram with what fruit and veg benefits these organs and how it can help you and the whole poster is two posters one saying do you think this person looks healthy as they as trying to show that you could look healthy from the outside but not in the inside and the next side shows the insides of the person shows the insides of the person with points coming out each organ of what veg and fruit this organ needs and what it does, and it will be also advertised in places like gym because although they are there to stay fit some people have unhealthy habits and such and can struggle if the body doesn’t have the vitamins and minerals it needs. We thought of doing this in realism like but we didn’t want it to be too graphic and uncomfortable to look at and makes you want to look away so we had done an cartoon style as its more appropriate and doesn’t put you off from looking, its also a good way of learning what your body needs and reminds you of what’s best for you.
