Art Direction campaign analysis

March 2, 2026 - By hwalker2024

I like the message they put out to people it’s a really simple yet powerful quote “just do it” it just reminds you to not give up and that’s the main ending to every ad they have and that is to never give up and keep trying. All the picture ads are also sporty and health as one of the posters is 1 pair of shoes in the shape of lungs, I really liked this design of making something into the shape of an item and making it look similar they had also an type writer font, a simple nice design that has meaning.

I really liked the video ads because I liked how simple they was but also eye catching. they show a lot of meaning from different cultures, different sports and also really inspiring

brand personality

Nike has a lot of history and how it first started in 1967 called blue ribbon sport and wasn’t called until 1970s also that the name originates from a Greek goddess and not only that but she was known for victory and strength and it all matches up with how the meaning behind just do it, also the actual nike logo looks like a tick or as nike call it a “swoosh” but if you take an photo of your shoe at an certain angle you can see the logo yourself, its more obvious on running shoes because of the shape, in the past the other logos are quite similar just with different fonts.

The personality the brand has is energized, inspiring and friendly, as this brand aims to nearly everyone it really does make you feel sporty and awake as the website has an easy to understand website, simple colour pallet and a wide selection in sizes, styles and materials. Nike really encourages sport and health and always push yourself to the limit, prioritise your health, nike is very popular because it’s a loved brand, they do clothes for all year round and for most sports, also sports clothing for religious people and accessories such as water bottles, wallets, bags and more, even gym equipment that you can have you’re own home, there is a bit for everyone and I cant think of many people it excludes, I will say for the bigger sizes it can be bit difficult to get the item and there isn’t an massive range of clothes for those bigger sizes, it can also get a bit expensive if its not in your price range but they do sales quite regularly and there is plenty of options in them sales that might be more to your price rage.

However as an art direct on nike I think she should explore different styles of website such have seasonal pages at the front to show whats best at this time of year, seasonal website too at times such as valentines day we would have a pink and black themed website instead of white and black or at Halloween have orange and black and also show people with disabled and religious people on the page to show that they have something for everyone.

references

https://www.nike.com/launch/t/behind-the-design-brs-pack

https://en.wikipedia.org/wiki/Nike_(mythology)

https://about.nike.com/en-GB/newsroom/releases/nike-reintroduces-just-do-it-to-todays-generation-with-why-do-it-campaign

https://www.nike.com/gb/a/never-done-leaving-a-mark-swoosh